We received a “Come List Me!” call on a Tuesday and had the marketing in place by the next morning. By Friday the Fairhope property was in a multiple offer contract situation! So, what’s the catch, you might be wondering? The catch is, there isn’t one. We merely laid out the steps that needed to be taken in order to prepare the home to sell quickly and empowered our seller to make an informed decision as to how to effectively price the home. We actually chose to price this home slightly below the highest Miller’s Crossing sales comp, which immediately gave the listing credibility as the best deal in this Adam’s Homes subdivision. Our phone began ringing with showing requests immediately and our sellers followed the showing preparation instructions to a tee. By pricing the home slightly below market value, we were able to increase demand on the property, which resulted in the seller being presented with multiple offers, 2 to be exact.
The first offer was a good one, yet the buyer required a 100% financing USDA loan product and needed a substantial closing cost contribution from our seller. Offer #2 actually came in $5,000 dollars over list price and our seller chose executed that offer with a great deal of joy! The agent representing the buyer had obviously set the proper expectation with their clients, and consulted them on being prepared to take a “Play to Win” approach when making an offer on red hot property in a multiple offer situation.
We would like to be able to take all the credit for the quick sale but a true Seller Success Story is based on a partnership between the Listing Agent and the client. The client has to be willing to allow the Listing Agent to do his or her job, which is providing professional consultation on how to sell their home in the fastest time possible and for the most net profit. The condition of the property should be pristine and the pricing should be strategic and there in lies the secret to seller success.
If you are ready to become a true business partner of the Jason Will Real Estate Team, then give us a call at 251-866-6464.