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The Best Alabama Mortgage Lender

Diana Will is the best Mortgage Lender in Alabama!

Diana spearheads the Diana Will Lending Team, and she joined me for a Magic City Business podcast interview to tell us all about her new company, Princeton Mortgage.  Her team has been active on the mortgage scene for several years now, and while Diana enjoyed a positive relationship with her former company, several factors coalesced to drive a change.  These factors include the current economic shift, conversations with a recruiter about pain points and growth, and Diana’s own vision for what she wanted her team and her company to look like.  In what was the hardest decision of her adult life, Diana decided to move her team to a smaller, more efficient mortgage company.

With this move, Diana has hopes to deepen the skillsets of her team, from tight systems to an empathetic and client-centered culture.  She shares about her team of four women and how their work blends into a seamless operation, and how they aligned they feel with Princeton’s operational radical transparency and accountability.  Princeton’s regular practice is to have a “happy hour” when there are KPIs in need of attention at the end of the day; in this stretch of time, no one clocks out, but all hands are on deck to make sure what needs to be done gets done.  This pattern reflects the way Diana has always tried to operate: as a intentional professional with a true concern for client needs and for seeing contracts met.  Her arrangement with Princeton also affords Diana a lot of control over operational decision-making, access to an advanced mobile app to share with clients, and the security of the “Princeton Promise” to clients.  

There is something magnetic about Diana’s team, Jason says, and this attractiveness is rooted in the team’s efforts to find issues early, take each case personally, focus on service, and bring genuine excitement to their work.  Mortgage “Mama D” and her team are an established force on the Alabama Gulf Coast and building major momentum in the Greater Birmingham Metro area, and are available both for those looking for a lender and those looking to join a brand with a vibrant growth mindset!

Diana Will Princeton Mortgage NMLS 1740691

Call or Text Diana at 251-508-1336

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